Quick answer: Social media marketing packages in India typically cost ₹12,000–₹60,000 per month in 2026. A basic package covering one or two platforms with 12–15 posts usually costs ₹12,000–₹25,000; a growth package with reels and community management costs ₹25,000–₹45,000; and a premium package with video production and paid social often costs ₹45,000 or more. Ad spend is separate.
Typical social media packages
| Package | Monthly cost | Platforms | Typical deliverables |
|---|---|---|---|
| Starter | ₹12,000 – ₹25,000 | 1–2 | 12–15 posts, captions, hashtags, basic scheduling |
| Growth | ₹25,000 – ₹45,000 | 2–3 | 15–20 posts, 4–8 reels, stories, community replies, monthly report |
| Premium | ₹45,000 – ₹1,00,000+ | 3+ | Content shoots, 8–15 reels, paid social management, influencer coordination |
What is included in social media management?
- Content strategy and a monthly content calendar
- Post design, captions and hashtag research
- Reels and short video editing
- Scheduling and publishing
- Responding to comments and messages
- Monthly performance reporting
What affects social media pricing?
The biggest cost drivers are the number of platforms, the volume of reels and video, whether photo or video shoots are needed, and whether community management and paid ads are included. Reels cost more than static posts because scripting, shooting and editing take far more time.
Which platforms should your business use?
| Business type | Best platforms |
|---|---|
| Restaurants, salons, retail, D2C | Instagram, Facebook |
| B2B, consulting, manufacturing | |
| Education and coaching | Instagram, YouTube |
| Real estate | Instagram, Facebook, YouTube |
| Local services | Facebook, Instagram, Google Business Profile |
How to measure social media ROI
Track enquiries, website visits and WhatsApp messages from social, not only followers and likes. Use UTM links and GA4 so you can see which posts and campaigns actually drive leads.
What each package tier actually includes
“Social media package” means very different things at different price points. This is a realistic breakdown of what Indian agencies deliver at each level in 2026.
| Tier | Monthly cost | Typical deliverables | Right for |
|---|---|---|---|
| Basic | ₹8,000 – ₹15,000 | 8–12 static posts, 1–2 platforms, basic captions, monthly report | Small local businesses maintaining presence |
| Standard | ₹15,000 – ₹35,000 | 15–20 posts including 4–6 reels, 2–3 platforms, stories, community management, content calendar | Growing businesses building an audience |
| Premium | ₹35,000 – ₹75,000 | Daily content, 8–12 reels, professional shoots, 3–4 platforms, influencer coordination, paid ads management | D2C brands and competitive categories |
| Enterprise | ₹75,000+ | Dedicated team, video production, multi-brand or multi-location, strategy and crisis handling | Established brands with real volume |
Ad spend is almost never included in these figures. If a package says “includes advertising”, check whether that means managing your budget or actually providing it — it is nearly always the former.
What separates a good package from a cheap one
- Reels and video, not just static posts. Reach on static images has collapsed. A package that is twelve graphics a month is buying you very little in 2026.
- Original photography. Stock images of generic offices fool nobody. Real premises, real team, real work performs measurably better.
- Community management. Someone replying to comments and DMs within hours. Many cheap packages post and disappear.
- A documented content calendar you approve in advance, rather than posts appearing unannounced.
- Reporting on reach, saves, shares and enquiries — not follower count, which is the easiest number to inflate and the least useful.
How many posts do you actually need?
Volume matters less than most packages imply. Three or four genuinely useful posts a week outperform daily filler, because reach follows engagement and engagement follows relevance. For most Indian SMEs:
- Instagram: 3–4 posts a week with at least two reels, plus stories most days.
- Facebook: 3 posts a week, largely repurposed from Instagram, with offers and local updates.
- LinkedIn (B2B): 2–3 posts a week from the founder’s personal profile rather than the company page — reach is far higher.
- YouTube Shorts: 2–3 a week, repurposed from your reels, where they double as search content.
Repurposing one good video across Instagram, Facebook and YouTube is how small teams sustain this without a full-time content person.
Questions to ask before buying a package
- Who creates the content — and can I see examples for a business like mine?
- How many of the posts are video versus static?
- Is photography or videography included, or do I supply assets?
- Who replies to comments and DMs, and how quickly?
- Is ad management included, and is the ad budget separate?
- Do I own the content, the accounts and the ad account if we part ways?
- What does the monthly report actually measure?
Is social media worth it for your business?
For visual and local consumer businesses — restaurants, salons, clinics, interiors, fashion — it usually is. For B2B and industrial, LinkedIn and search generally return more per rupee than Instagram, and we cover that in LinkedIn for B2B lead generation.
Social also rarely works in isolation. It builds familiarity and trust; search captures the buyer at the moment of intent. Most of our clients pair it with SEO and treat Google Business Profile posting as part of the same content effort — the same photo and caption often works on all three.
Frequently asked questions
How much does social media marketing cost per month in India?
Most businesses pay between ₹12,000 and ₹60,000 per month for social media management, excluding ad spend.
How many posts per month does a business need?
Most businesses do well with 12–20 posts per month plus regular reels and stories. Consistency matters more than volume.
Is organic social media enough without ads?
Organic content builds trust and brand, but paid social is usually needed to reach new audiences at scale.
How long does social media marketing take to work?
Expect to build meaningful engagement over three to six months of consistent posting.
Grow your brand on social
Beyond DigitA manages social media for businesses across Delhi NCR. Get a free social media audit or see our social media marketing services.
Related pricing guides
This page covers social media marketing packages in India. For the full picture across every channel, see our main guide to digital marketing agency cost in India, which compares budgets, pricing models and what to expect at each spend level.
- Google Ads cost in India
- Facebook and Instagram ads cost in India
- Website development cost in India
- SEO services cost in Delhi
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