Who this is for
- Brands running paid media across several platforms without a single view
- B2B teams needing measurable pipeline contribution
- Growth-stage SMEs preparing to scale investment
Problems we solve
- Channels reported in silos with no unified view
- Attribution decisions based on last-click only
- Creative fatigue driving up cost per result
- No clear link between spend and revenue
What you get
Deliverables scale with the scope. Everything below is standard on a full engagement.
- Channel mix planning across search, social, and video
- Creative and message testing framework
- Consolidated tracking and measurement
- Weekly optimisation and monthly business review
How we work
Step 01: Measurement first
We agree on what a lead, opportunity, and customer look like before we spend anything.
Step 02: Plan the mix
We design a channel mix aligned with the audience and the buying cycle.
Step 03: Launch, learn, scale
We start small, learn fast, and shift budget to what earns it.
Reporting and measurement
We report on what actually moves the business, with commentary that explains what happened and what we will do next.
- Blended cost per lead and cost per customer
- Channel and creative performance
- Funnel drop-off and recovery experiments
Performance marketing pricing
| Scope | Typical monthly fee | Includes |
|---|---|---|
| Single channel | ₹15,000 – ₹30,000 | Google or Meta, tracking, reporting |
| Multi-channel | ₹30,000 – ₹75,000 | Google + Meta, landing page CRO, creative testing |
| Scale | ₹75,000+ or % of spend | Full-funnel, multiple markets, CRM and offline conversions |
Ad spend is paid directly to the platforms.
What makes it “performance” marketing
Every rupee is tied to a measurable outcome — a qualified lead, a sale or a booked call. We set up accurate conversion tracking first (forms, calls, WhatsApp and, where possible, offline lead quality from your CRM), then allocate budget to the channels and campaigns that produce the lowest cost per qualified result.
| Metric we optimise | Why it matters |
|---|---|
| Cost per qualified lead | Cheap leads that never buy waste your sales team’s time |
| ROAS | Revenue returned for every rupee of ad spend |
| Conversion rate | Improving the landing page lowers every other cost |
| Lead-to-sale rate | Shows whether targeting reaches real buyers |
Compare channels in Meta Ads vs Google Ads for Indian small businesses.
Areas we serve
We work with businesses across Delhi — East, South, West, North and Central — and across the NCR, including Noida, Gurgaon, Ghaziabad and Faridabad, as well as brands across India.
FAQ
How is this different from Google Ads or social ads alone?
Performance marketing coordinates channels around one commercial goal, with shared measurement rather than isolated dashboards.
Can you work with our existing analytics setup?
Yes. We audit and improve what exists before proposing changes.
More questions
What is the difference between performance marketing and digital marketing?
Performance marketing is the part of digital marketing where spend is directly tied to measurable results such as leads or sales.
Which platforms do you use?
Mainly Google Ads and Meta Ads, with LinkedIn for B2B where relevant.
Do you track offline sales?
Yes, where your CRM or sales process allows, we import lead quality and sales data so campaigns optimise for real buyers.
Related services
Ready to talk about performance marketing?
Book a free 30 minute consultation. We will review where you are today, what is working, and what to prioritise next.