Quick answer: Google Business Profile Posts are short updates that appear on your listing in Search and Maps. They are the closest thing to a free weekly ad for a local business. Post once a week, lead with the offer in the first 80 characters, always include a real photo and a call to action, and treat completed jobs and customer questions as your content supply. Posts rarely move rankings directly, but they consistently lift calls and direction requests from the same impressions.
What Google Posts actually are
A Post is a short update — text, a photo, optionally a button — published straight to your Business Profile. It shows in the Updates section of your listing, and for some searches Google surfaces it directly in the local panel. There are four types: What’s new, Offer, Event and Product.
Standard updates drop out of the main view after about seven days, which is why a weekly rhythm matters. An empty Updates section tells a buyer comparing three businesses that yours may not be active.
Why posting weekly beats posting well
Most local businesses in Delhi NCR post nothing at all. A competitor with a complete profile and a weekly post looks open, busy and current next to one that last updated in March. That perception gap converts — and it costs nothing but ten minutes.
Posts also add keyword-relevant text to a surface Google already trusts for local queries. If your services page says “AC repair in Mayur Vihar” and your Posts repeat that language naturally, you reinforce the association. The wider profile work is covered in our Google Business Profile optimisation guide.
How to write a Post that gets clicked
- Front-load the point. Only about 80 characters show before “read more”. Put the offer, price or answer there.
- One idea per post. A post trying to say three things says none of them.
- Always a real photo. Your premises, your team, the finished work. Stock images are visibly stock and reduce trust.
- Name the area. “Completed this kitchen in Preet Vihar last week” beats “another happy customer”.
- Use the button. Call, Book, Learn more — pick the action you actually want.
- Avoid links to nowhere. Send people to a page that continues what the post promised, not your homepage.
A month of post ideas you will never run out of
| Week | Post type | Example |
|---|---|---|
| Week 1 | Work completed | Photo of a recent job, the area it was in, and how long it took |
| Week 2 | Question answered | Take the question customers ask most on calls and answer it in 200 characters |
| Week 3 | Offer | A genuine seasonal or first-visit offer with a clear end date |
| Week 4 | Behind the scenes | Team at work, new equipment, a certification, extended hours |
Festive periods are worth planning around in India — Diwali hours, delivery cut-offs and seasonal offers are among the highest-engagement posts a local business publishes all year.
Mistakes that waste the slot
- Posting the same promotional message every week until people stop looking.
- Walls of text with no photo.
- Keyword stuffing — Google removes posts that read as spam.
- Letting Offer posts expire without replacement, leaving the section blank.
- Posting and never checking Insights to see which ones actually drove calls.
Frequently asked questions
How often should I post on Google Business Profile?
Once a week is the sweet spot for most local businesses. Posts expire from the main view after seven days, so a weekly cadence keeps something fresh on your listing at all times without becoming a burden.
Do Google Business Profile posts directly improve rankings?
Not as a direct ranking factor. They add keyword-relevant content to your profile and signal an active business, and they measurably improve conversion from the listing — more calls and direction requests from the same impressions.
What should I post if nothing new is happening?
Completed work, a frequently asked question answered, seasonal timings, a staff introduction, a customer result, or a reminder of a core service. Routine beats novelty.
How long should a Google post be?
Between 150 and 300 characters for the visible portion. The first 80 characters show before the “read more” cut, so put the offer or the point there.
Can I schedule Google Business Profile posts in advance?
Yes — you can schedule event and offer posts with start and end dates, and most profile management tools let you queue standard updates too.
Get your profile working properly
Posts are one piece. Categories, services, reviews and citations decide whether you appear at all. See the full Google Business Profile optimisation guide, our local SEO plan for Delhi NCR, or let us run it for you with our local SEO service. Request a free growth audit.