Who this is for
- Businesses that need predictable inbound enquiries
- Brands running Google Ads without clear conversion tracking
- Teams looking to reduce wasted spend on unqualified clicks
Problems we solve
- High cost per click with low quality of enquiries
- Ad accounts built on defaults rather than intent
- Landing pages that fail to convert paid traffic
- No visibility into which keywords generate revenue
What you get
Deliverables scale with the scope. Everything below is standard on a full engagement.
- Account audit and structural rebuild where needed
- Search, Performance Max, and remarketing setup
- Conversion tracking with server-side signals where useful
- Landing page recommendations tied to ad groups
- Weekly optimisation and monthly review
How we work
Step 01: Discovery and tracking
We confirm goals, verify or install accurate tracking, and align on what a good enquiry looks like.
Step 02: Build or restructure
We structure campaigns around intent and margin, not just search volume.
Step 03: Launch and stabilise
We launch in phases, watch quality signals, and prune wasteful spend early.
Step 04: Scale and iterate
We scale what works, test creatives and audiences, and refine landing pages.
Reporting and measurement
We report on what actually moves the business, with commentary that explains what happened and what we will do next.
- Cost per qualified enquiry, not just cost per click
- Search term reports with negative keyword actions
- Ad and asset performance
- Landing page conversion rate by campaign
FAQ
What is the minimum budget you work with?
We discuss budget honestly during discovery. Very small budgets often need a narrower channel focus to be effective.
Do you charge a percentage of ad spend?
We offer fixed management fees, retainer models, or spend-based fees depending on account size and complexity.
Who owns the ad account?
You do. We manage under your account so your data and history stay with you.
Related services
Ready to talk about google ads and ppc management?
Book a free 30 minute consultation. We will review where you are today, what is working, and what to prioritise next.